Thai Airways in Vietnam: Sales Recovery & Network Growth, Powered by HG Aviation
HG Aviation represents Thai Airways in Vietnam, driving commercial recovery through sales, distribution, agency and corporate development, local marketing, reservations support and market-wide partnership activation.
38%
Bookings
100+
Agency activations
20+
Consumer and trade campaigns activated in 2026
42
Weekly Flights Vietnam to Bangkok
Thai Airways – represented by HG Aviation in Vietnam
Thai Airways is Thailand’s national carrier and a full-service network airline connecting Bangkok with destinations across Asia, Europe, Australia and the Middle East. From Vietnam, travellers can access Bangkok and a broad range of onward destinations through the airline’s Suvarnabhumi hub.
As Thai Airways’ General Sales Agent in Vietnam, HG Aviation acts as the airline’s local commercial extension. The team manages sales strategy, travel-trade distribution, corporate and group development, reservations and ticketing support, local marketing, market intelligence, events, partnerships and day-to-day stakeholder coordination in both Hanoi and Ho Chi Minh City.
Challenge
Rebuild confidence. Restore momentum. Convert demand into sustainable growth.
Following market disruption and the transition from THAI Smile operations, Thai Airways needed to re-establish its position in Vietnam, regain trade confidence and maximize the potential of its high-frequency Bangkok network. The challenge was not simply to drive awareness, but to turn strong Thailand and beyond-Bangkok travel demand into measurable, sustainable revenue growth.
Solution
HG Aviation built and executed an end-to-end market recovery strategy, connecting Thai Airways’ commercial priorities with frontline market execution across Vietnam.
The programme integrated sales planning, distribution and BSP development, agency and corporate account growth, group business, local reservations and ticketing, route and product communication, consumer campaigns, trade events and strategic partnerships.
By integrating sales, trade engagement and consumer marketing, HGA helped rebuild confidence in Thai Airways, stimulate demand and convert market opportunities into sustainable revenue growth.
Results
HG Aviation supported the successful return and rebuilding of Thai Airways’ mainline presence in Vietnam, including the relaunch of four daily flights in October 2023. Today, HGA manages the airline’s nationwide commercial platform across Hanoi and Ho Chi Minh City, covering sales, trade distribution, ticketing, marketing and market development.
In the first six months of 2026, the account delivered strong commercial performance, with continued contribution from both Hanoi and Ho Chi Minh City and sustained growth across key sales channels.
The results demonstrate HGA’s ability to rebuild trade confidence, strengthen distribution and convert market demand into measurable commercial growth.
QUICK INFORMATION
AirlineThai Airways
CountryThailand
HubSuvarnabhumi Airport, Bangkok – BKK
HG roleGeneral Sales Agent (GSA)
MarketVietnam
SERVICES IN VIETNAM
Passenger Sales, Revenue & Distribution
Travel Trade, Corporate & MICE Development
Integrated Marketing & Brand Activation
Reservations, Ticketing & Local Market Support
Bangkok Gateway to the World
From Vietnam to the world, Thai Airways connects Hanoi and Ho Chi Minh City with Bangkok and onward to key destinations across Thailand, Asia, Europe and Australia.
Ho Chi Minh City – SGNHanoi – HANBangkok Suvarnabhumi – BKKPhuketChiang MaiTokyoSeoulOsakaLondonParisFrankfurtIstanbulSydneyMelbourne and other current network points.
Cabins
Royal Silk Class and Economy Class
Present the premium full-service experience available from Vietnam: dedicated Royal Silk seating on configured aircraft, Thai hospitality, checked baggage, meals and beverages, and smooth connections through Bangkok.
Royal Silk service, priority airport handling, lounge access where eligible, inflight meals, checked baggage, Royal Orchid Plus benefits and coordinated onward connections, subject to fare, status and airport.
Fleet
Airbus A320 Refurbish
Thai Airways operates a diverse fleet designed to serve regional, medium- and long-haul markets, providing passengers with seamless connectivity through Bangkok.
The fleet includes Airbus A320-200, Airbus A321neo, Airbus A330-300, Airbus A350-900, Boeing 777-200ER, Boeing 777-300ER, Boeing 787-8 and Boeing 787-9 aircraft.
For services from Vietnam to Bangkok, aircraft may include Airbus A321neo or refurbished Airbus A320-200, depending on the operating schedule and aircraft assignment. From Bangkok, passengers can connect to Thai Airways’ extensive regional and long-haul network, with wide-body aircraft serving destinations across Asia, Europe and beyond.
From Vietnam to Bangkok, and onward to the world.
Regional services from Vietnam and onward medium- and long-haul connections via Bangkok
Building Demand Through Sales, Partnerships and Local Activation
Feature measurable HG Aviation activities such as the Thai Airways–Grab partnership, seasonal office promotions, consumer mini-games, Thai Festival participation, agent appreciation activities, sales calls, workshops, group development and corporate engagement. Add approved campaign reach, leads, bookings and revenue results.
Contact HG Aviation
Thai Airways HCMC Office
151A Nguyen Dinh Chieu Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam
Monday–Friday, 08:30–17:30, excluding public holidays; confirm the current office hours before publication
Frequently asked questions
How do I book Thai Airways through HG Aviation?
Accredited travel agencies can book Thai Airways through the usual GDS channels. For group bookings, special fares or account applications, contact our reservations team directly.
What does HG Aviation handle as General Sales Agent?
We cover passenger sales and distribution, travel trade engagement, marketing and communications, and reservations and ticketing support in the Vietnamese market.
Can HG Aviation support cargo as well as passenger sales?
Yes. Our cargo team manages freight forwarder relationships, capacity and rate quoting for the airlines whose cargo we represent.
Who do I contact about an existing booking?
Our reservations and ticketing team in Ho Chi Minh City handles changes, reissues and refunds during business hours. Contact details are listed above.
How can travel agencies, corporate accounts and passengers work with Thai Airways in Vietnam?
HG Aviation provides local Thai Airways support in Vietnam for agency sales, corporate and MICE opportunities, group requests, reservations, ticketing, promotions and general commercial coordination. Contact the Hanoi or Ho Chi Minh City team using the details shown on this page.
